Starting your own T-shirt label would be a cool idea, if you are looking for mediums to unleash your creativity. But apart from keeping the capital in place, you need to abide by the following steps to kick start your enterprise-
Lean towards concepts
As T-shirt designing is the booming business right now; to stand out you have to focus on concepts. The following concepts are trending right now in the world of tees-
• Subtle humor.
• Promoting an environment through messages and artwork.
• The characters of avengers.
• Custom-made vintage designs that focus on retro Hollywood, pop-art and so on.
Do a deep brainstorming session for a few days and take enough time to come out with smashing ideas- whether you are planning to sell jersey printing or funky ones.
Do a market research
Before you start churning out T-shirts, make sure that you know everything that is there to know about the target group of customers your brand is aiming at. Do you want to focus only on college-goers or the middle aged men are also on your radar? And, what about the women with plus-sizes? Being clear about your potential set of customers will save your time and gives you clarity about on which design to focus more- jersey printing Singapore or tees with slogans? Also, do keep it in mind that if you are goal is to cover a wide range of audience- showing too much nudity or using slangs on tees will reduce that chance.
Invest in technology
From Adobe Illustrator to Photoshop, from the printer to a barcode scanner- these are few types of equipment that you will need initially. If technology is not your forte then connecting with the local graphic designer (who can give your imagination a form) or the screen printer should be the natural step. But still, it’s highly recommended that you must educate yourself and do proper homework about these technical equipments and their functionalities.
Do you want your T-shirts to reach out extendedly? Or are you satisfied with selling them out of your tiny comfort zone? If you cherish the former desire, then networking is the key. Ask around with various small and medium retailers first and negotiate with them to display your tees in their outlets. Create a profile for your business in LinkedIn. This would be the first step to connect with potential clients and retailers for your enterprise. Have a strong presence in social networking sites, in order to make your products accessible for all. Alongside, it is also crucial to get hold of the customer feedback and testimonials and publish them on your personal website, or the Facebook page and you will be amazed to see the results.